Best of Show at the 2018
Summit Creative Awards (Boston, USA)

Client: Real Strong

What do real sportsmen need? Spacious gym, good training equipment and sports supplements. Sports nutrition stores chain Realstrong offers to its customers a wide range of products that can be delivered home or directly to the gym.
Our task was to develop a visual and promotion strategy for retail and online stores, which would have inspired customers to reach high performance and reflect the basic principles of strength and endurance towards it.
Within our work we have decided not to overload the consumer with extra information and to create an image of brutal minimalism. Our dynamic style emphasized the role of the active lifestyle for Realstrong clients.

One of the key milestones was the design of the interior and exterior of stores. Uncompromising solutions and striving to the ideal became the basis of the development of the visual image. Guests simply had no choice but to buy the product and start working at maximum capacity.
We were so involved into the project that did not notice as the motivation for self-improvement became our credo. The main credit for this belongs to the whole team Realstrong and Vitaly Burganov, CEO.


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