Best of Show at the 2018
Summit Creative Awards (Boston, USA)

Client: Kaisen Electric

Kaisen electric is an international company that provides high-quality, economical and unique lighting solutions based on LED technology worldwide.
Our goal was to direct light onto the company having developed the logo and corporate identity for it. Since all of the company's production is based on high-tech solutions, we needed to display a set of refractions advantages of the Kaisen electric company going through the prism of a single positioning of the company.

We decided to round all corners and to embreathe the logo with the fresh air as much as possible, because it would help the developers find incredibly bright ideas which get a quick response from customers. We showed what simple and bright can be even the most sophisticated technology. We were able to show the basic principles of the optimization of all the processes that govern the company.

As a result, an updated website was launched, which took the pragmatic function of cost reduction efforts for the search of the consumers of their products.


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